Brand Alert: Sophomore

We are living in the retro days, literally. Look at all the recent trends of late. Even the Wayf's are back, and it seems everyone and they cousin owns a pair! NY, being the major center of streetwear sees these trends more than anywhere else. Specifically the Lower East Side style of the ’70s and Lower East Side style of today look almost the same. Taking a cue from the timeless simplicity of downtown New York, Chrissie Miller’s company SOPHOMORE caught the public’s eye with a single T-shirt design in 2003. She initially planned to make shirts exclusively for her friends, but the overnight success of her design and the attention SOPHOMORE received from celebrities, retailers and the press inspired Miller to think big.

Joining forces with designer Madeleine von Froomer, who most recently worked for Proenza Schouler, SOPHOMORE has expanded its offerings from a single T-shirt to a full collection of contemporary sportswear. Red shorts are goodmoney! The new line of tank tops, T-shirts, sweatshirts, dresses, leggings and jackets never stray from SOPHOMORE’s classic inspiration. In a one dimensional world of basics, SOPHOMORE brings a fashion twist, soft washed fabrics, perfect fits and a New York vibe that will make the line a clothing staple for years to come.

via Laboomfashion