This lifestyle brand was our first investment in a start up business. Dffrnt Wrld is a mindset expressed through fashion. Our thoughts, values and goals do not conform to social norms, allowing us to create meaningful t-shirts and functional products. The brand was created as a reflection of Uptown DC swagger that only a select few can relate to. Our goal, simple, to create quality products that facilitate the EF lifestyle. Dffrnt Wrld, from dope to crack.
Shoutout to Bjorn for turning our vision into a logo. Check out his site and more work here.
Now I knows you fucks with the symbol
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