You're Apple, and you want to sell more content -- which, in turn, sells more iPods / iPhones / iWhatevers. But you don't want to stay beheld to those fickle, waffling, DRM-obsessed labels. You want to cut out the middle man -- not unlike Starbucks and its homegrown behemoth, Hear Music. And, if the Boy Genius is right, your next step is to hire away none other than the Young Hov.
While the deal is interesting, it faces some extremely steep hurdles, not the least of which is how other traditional recording labels would view Apple's move onto their turf. The company's relationship with them is already tenuous. Steve Jobs has been a vocal critic of digital rights management and the labels' traditional role as music-material gatekeeper.
Still, if Jobs can figure out a way to control content AND distribution, artists could flood his way and he might find himself at the helm of a ship riding the biggest wave in music history.
This could be the greatest tag team combo the record industry has ever seen.
Apple Inc. AAPL 180.05 -14.88 -7.63% NASDAQ
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