Wednesday, January 23, 2008

Aprix Kicks


Aprix, Founded by Brendon Babenzien, Creative Director of Supreme NYC and Michael Power, Writer/Director, Aprix takes a different route than most other new sneaker/shoe companies out there.

Aprix is based around trivial pursuits. Sailing, racing, and in the future an overall casual look will drive the future designs. Here you see their first model, which is mostly made up of cotton, suede and a gum sole. You can definitely see the sailing background in the design. The shoe is not loud, does not jump into your eyes right away, but it is solid, nice and fits pretty much anything one could ever wear.

The release is just around the corner. Shoes are shipping to retailers right now. For now we can only tell you that Nom de Guerre NYC and Beams Japan will be among the first retailers to carry the shoes. In this first release their classic canvas/suede shoe will be coming in three colorways.

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