Among the sea of brands out there, Alife out of New York has become a domineering force. Much of this can be related back to their sense of history and authenticity. The foundations they set before the days of the internet are legitimate and definitely not something easily forgotten. An interview with Inquiringmind dishes out all the details regarding how Alife came about and it's progression as more then just a brand or store but as a full fledged movement. Check the feature at Inquiringmind.
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