EF Tester: Fuct Marketing, Oh So Clever

Wednesday, July 2, 2008

Fuct Marketing, Oh So Clever

Clever marketing these days will get you farther than spending a bundle of money marketing your product. There are unlimited internet resources available in today's branding process, FUCT's Erik Brunetti is taking full advantage of these platforms to present the image of FUCT. Brunetti is Filming short videos, which actually present themselves as online commercials for the products themselves. The first one we see here is a clever way to depict just how durable and water resistant the up coming FUCT messenger bag actually is, by filming a girl swimming under water with the bag strapped to her back, giving the bag and video a an almost scuba-diving feel. The bag is set for release with the FUCT 08 Fall / Winter collection this year. via Slam X Hype

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This is where you come to find exclusive tunes to either blast in the wheels, chill with a shorty or friends, and of course we got smoke tunes. Oh yea, if you want one of the songs below, just email us and we'll email it to you! Enjoy

Crank This Joint:
Gucci Mane - Throw Up

Gucci Mane - Star Status

Relaxation Understanding:
Busta Rhymes Ft Royce Da 5'9 - Freestyle

Nero - From The Galaxy of Andromeda

Two To Beam Up:
Coughee Brothas - Don't Get Me Wrong

Coughee Brothas - We Gettin High

Here are a few terms we actively use in our blog. We want to make sure our readers understand our slang, it just makes the experience more enjoyable.

OD - This term stands for "Over Dose". It means when something is crazy wild in a good way, or too extra in a bad way. Walking down the DC streets wearing Teva sandals, socks, and shorts in the winter time is OD! In the same respect, the new Mercedes Benz C63AMG is OD!

Dope - We use this quite a bit when talking about a product or movie, it's just another word for cool

Crack - Not as controversial as it sounds, we use "crack' to describe something that is just out of this world fresh. We may say something like: That new EF post is CRACK!!

Went In - When a rapper shows extreme lyrical ability in a verse or whole track.

Rastio Lyool - A close friend to the EF family. Originally from Africa Rastio migrated from Jamaica to Brooklyn, NY. He played a large role in the "eh doesn't affect me" movement of the 90's. Rastio is like Tommy off Martin, ya digg.

Fux With It - We use this when referencing something we really like. If your in Stussy or CmonWealth and you see a crack pair of kicks you'd say: "oh these are crack, I fux with them"!

Huff - use this when you talk about something WACK...Like if you see dude rocking some Kool-aid Reeboks, you'd say "damn, his shoe game is HUFF" you can also use the term to describe when you get carried. So if you're talking to a shorty, and you ask for her number, she looks you up and down, blinks 3 times and walks away...you got HUFFED!

Teleport - This converts a person or object into an energy pattern (a process called dematerialization), then "teleports" it to a target, where it is reconverted into matter (rematerialization)...in short it lets you read the full post

Takedownables - This is a new term DCBG created to describe dimes or beautiful women who are simply irresistible, and therefore must be taken down accordingly. Being a takedownable is the ultimate status and compliment, better than winning Ms. Universe or World's Sexiest Woman.

Hope this helps you understand the lingo.

-EF Crew

Wednesday, July 2, 2008

Fuct Marketing, Oh So Clever

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