Wednesday, July 16, 2008

Shawn Stussy Brand and Documentary

Once a brand reaches a certain level of notoriety generally the original owner makes moves and creates another brand. This may be for reasons ranging from disagreements with corporate, or perhaps just a change in inspiration. When you mention streetwear, you can barely utter the word without mentioning Shawn Stussy, the mastermind behind the Stussy brand. What originated as chill beach/surf wear soon became a respected lifestyle brand. Now in 2008 Shawn seems ready to re-introduce his creative genius and create a new joint: Double S is what it's called and from the looks of things, kicks are to be a major part of the collection. In honor of Shawn Stussy a documentary has been created showing the evolution of his first brand. Some of this early gear is dope, no ALL if it is dope. Enjoy:


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