Tips In Business: Make It Look Good

We always like to feature innovative marketing and unique designs to be life to a product. It's important in business to differentiate your product, and often the easiest way to do so is by specializing the presentation. The people over at The Die Line have a dope article on a prime example: Take a look below, even though its just a normal candle, the glass design makes this piece a work of art. You'll never want to light it...

"From the press release: "Baxter of California, the premium men’s grooming line since 1965, expands into the home fragrance category with the introduction of “Flammable,” a series of three soy wax-based candles. Produced in partnership with Joya, a trailblazer in the home fragrance design industry, with packaging design by international art director Marc Atlan, the candles will be available at lifestyle stores, apothecaries, grooming lounges, spas and online at baxterofcalifornia.com in June. "

"Marc, who has designed iconic packaging for Comme des Garçons, Helmut Lang and Yves Saint-Laurent, describes his design for “Flammable” as a “conceptual and chic understatement.” The glass is slightly old-fashioned and reminiscent of an expensive single malt lowball tumbler, which is extremely masculine. Graphic dots, echoing the glass dimples on the bottom of the vessel are silk-screened all over the glass that are revealed as the black wax burns. With close attention to detail, Atlan added a grid pattern of dots that are embossed around the box. The under-designed running block of black foiled text becomes the cement thatholds his blatantly irreverent text together."