Co-founders Tom Szaky and Jon Beyer realized their compost helped their plants grow, and there was money to be made! They developed prototype equipment and proved their concept was feasible by reprocessing solid waste from dining halls at Princeton University. The rest is history. Towards the end of the interview Tom Szaky put a few things in perspective...for all you suits out their:
"I'm smart, young, and I have no responsibility, why not start my own business? What's the worst that can happen? You may go broke but the experiences you gain are priceless, it's not like you're gonna die from starting your own business"
Thanks Tom, our sentiments exactly...those guys are both 25 year old multi-millionaires by the way.
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