Tuesday, April 22, 2008

New Brand: DFFRNT WRLD

Underground fashion brand DFFRNT WRLD will release their first t-shirt from their S/S 2008 collection. The shirts witty design is powerful and political. Remember those old days, when Saturday morning WWF was standard and Hulkamaniacs ruled? We were all Hulkamaniacs at one point, there is no denying. But we've grown up a little bit, now our heroes are ambassadors of change. Dffrnt Wrld presents the "OBAMAMANIA" t-shirt, a dope twist on the old HulkaMania T. The brand cleverly created this shirt in hopes of creating a campaign of their own. Only 500 will be sold world wide and each t-shirt runs about $40.00. The cool thing is that a percentage of each sale goes to the Obama campaign. All shirts are screen printed by hand in a DC penthouse apartment, OD but sooo crack. Each shirt comes with a dope DFFRNT WRLD Space Car tag and a personal message. Here is the only preview pic we could snag, more pics later this week.
ObamaMania Shirt 1/500

This is DFFRNT WRLD's first "under construction" image. Their new website should be releasing real soon. To build the suspense the brand sporadically launches different images as their under construction page. Each timeless image has the DW space-car logo discretely woven into the background. It's like where's Waldo, but cooler.

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