Can't stress it enough, the marketing and presentation of your product is key in generating interest and demand. Peep these 20cL mini bottles of whiskey from Glasgow-based Douglas Laing & Co. Ltd. The design resembles those injectable medicines (like gamma-serum) usually come in. Also, the labels are rather prescription-like, and it catches the eye. Chances are you don't see many liquor bottles like this in the shop. Not so far-fetched really, since whiskey does, after all, have a history of being used for “medicinal purposes.” Their web site explains that the labels are actually based on hand-marked, distillery sample bottles:“Replicating the sample bottles sent to us from stock held at the Distilleries—these wee 20cl bottles appear to have been hand written by one of the team pulling the sample (full marks for legibility!)”
Point being, make your product stand out.
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