Clearly the art form of music video is not dead, though every once a while a work comes along to counter that notion. Debuted last week, Coldplay’s new video for the group’s song Life in Technicolour ii is such. The video depicts a traditional British Punch & Judy puppet routine transformed into a miniature Coldplay concert, with each member in real puppet forms, light show and pyrotechnics. According to the video’s director, Dougal Wilson, the unique format was more out of necessity than aesthetics since the band could not defer time for the video while on tour. Instead, they suggested to Wilson they could be in the form of puppets for the video - an imaginative solution, which worked brilliantly. To view some Wilson’s original pre-production sketches, visit the link below. via FreshnessMag
> Creative Review - Coldplay’s Life in Technicolour
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