For the first time in four years, Google Inc. is feeling the heat of potential competition in the proposed combination of Microsoft Corp. and Yahoo! Inc.
Microsoft's $44.6 billion bid for Yahoo may slam another door in Google's so far unsuccessful attempt to expand beyond the four-line text advertisements that run alongside Internet search results. That's because Microsoft and Yahoo would control more than a quarter of the market for animated ads and colorful display banners at the top of Web pages.
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