Tuesday, February 19, 2008

Burton Achieves Cool

Burton has always been a innovative snowboard brand. Now we are starting to see Burton branch out into t-shirts. Do do so, the geniuses behind their marketing dep. started the Burton Artist Series collection. Burton got hold of some of the best skurban fashion designers around.

The latest to be apart of Burton's Artist Series is the Kicks/HI founder and creative director, Ian Ginoza. Previous collaborations include artists and designers such as Gio Estevez, Mighty Healthy, Cody Hudson, Chuck Anderson, and Krink. Currated by Steven Vogel, this project is a good representation of when independent artist meets corporation.

Here's the latest t-shirt from the series designed by Ian Ginoza. They should be available at Burton stores soon.

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