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The graphic story of 55DSL's Fall Winter '08 collection was inspired by hi-fidelity stereo equipment and twisted references to the late 80's. Quirky audiocassette graphics, as well as old LP covers, are corrupted with our usual irreverence.
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Three saturated colours feature in this collection: hot-red, turquoise and purple. These lie alongside the more seasonal colours of military green, grey and white - two T-shirt programs are presented only in white to give maximum relief to the prints.
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Our silhouettes are polarized between super-slim and wildly oversize, especially in the pants collection, with a wide range on offer: from the super slim fit of the coloured gabardine, to the extra loose of our oversize raw-denim jeans.
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As usual we've presented a thoroughly complete range of jackets. Lightweight sport jackets, such as our dip-dyed program, are augmented by new heavyweight options - including a pair of aggressive jackets in tough aviation-style satin and a seen-to-be-believed military parka named Jagg for male and Jagg-FL for female! The spotlight however, is on our new FiftyFifty5 range, positioned halfway between our jacket and sweatshirts -
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The denim collection has increased fourfold this season, consistently growing in response to its increasing success. The extreme fit of our slim models has led to about a third of our fabrics being stretch or at least comfort.
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This season's pants collection becomes more varied than ever before, with an accentuation of our "proprietary" silhouette featuring a wide leg with a rib finish on the bottom - which nips in the silhouette in round the ankles.
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Our sweats are an eclectic mix, from rugged looking military hoodies, to refined melange sweats lined in satin - a kind of street chic. Sweats with detachable details in nylon and a sophisticated stretch quality complete the offer. Shirts are similarly diverse, with a series of hooded models and a stunning check - hand sprayed with in a range of bright, strong colours.
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Tees and polo shirts are in many ways the focal point of our collections and as usual the offer is immense. Process (CYMK) printed pima cotton - an ultra high quality cotton - lies beside sublimation printed melange, irregularly died jersey, ultra shiny interlock and heavy cotton/hemp jersey.
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In addition a small series of sublimatic printed mesh was designed for the girls collection, by our very talented in house graphic artist Rinii (GR).
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This season we are proud to announce a series of creative collaborations with two high-profile brands. KWAY, the renowned French company famous for their iconic ‘80s anoraks, has worked with 55DSL to develop a co-branded special edition version of their classic KWAY jacket. For FW’08 it's presented in two stark colours – black and red - with both the companies’ logos on the front and a 55DSL graphic on the back.
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NEW ERA, a brand famous worldwide for their baseball caps, has also been chosen for a collaboration with 55DSL. They're producing three co-branded caps for us: two with our shield logo embroidery and one in our camouflage. All three carry their trade-mark gold sticker on the peak of each cap. Both collaborations were carefully chosen to highlight our shared brand heritage and values.
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line is hot!
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