


The graphic story of 55DSL's Fall Winter '08 collection was inspired by hi-fidelity stereo equipment and twisted references to the late 80's. Quirky audiocassette graphics, as well as old LP covers, are corrupted with our usual irreverence.


Three saturated colours feature in this collection: hot-red, turquoise and purple. These lie alongside the more seasonal colours of military green, grey and white - two T-shirt programs are presented only in white to give maximum relief to the prints.

Our silhouettes are polarized between super-slim and wildly oversize, especially in the pants collection, with a wide range on offer: from the super slim fit of the coloured gabardine, to the extra loose of our oversize raw-denim jeans.

As usual we've presented a thoroughly complete range of jackets. Lightweight sport jackets, such as our dip-dyed program, are augmented by new heavyweight options - including a pair of aggressive jackets in tough aviation-style satin and a seen-to-be-believed military parka named Jagg for male and Jagg-FL for female! The spotlight however, is on our new FiftyFifty5 range, positioned halfway between our jacket and sweatshirts -



The denim collection has increased fourfold this season, consistently growing in response to its increasing success. The extreme fit of our slim models has led to about a third of our fabrics being stretch or at least comfort.


This season's pants collection becomes more varied than ever before, with an accentuation of our "proprietary" silhouette featuring a wide leg with a rib finish on the bottom - which nips in the silhouette in round the ankles.


Our sweats are an eclectic mix, from rugged looking military hoodies, to refined melange sweats lined in satin - a kind of street chic. Sweats with detachable details in nylon and a sophisticated stretch quality complete the offer. Shirts are similarly diverse, with a series of hooded models and a stunning check - hand sprayed with in a range of bright, strong colours.

Tees and polo shirts are in many ways the focal point of our collections and as usual the offer is immense. Process (CYMK) printed pima cotton - an ultra high quality cotton - lies beside sublimation printed melange, irregularly died jersey, ultra shiny interlock and heavy cotton/hemp jersey.



In addition a small series of sublimatic printed mesh was designed for the girls collection, by our very talented in house graphic artist Rinii (GR).

This season we are proud to announce a series of creative collaborations with two high-profile brands. KWAY, the renowned French company famous for their iconic ‘80s anoraks, has worked with 55DSL to develop a co-branded special edition version of their classic KWAY jacket. For FW’08 it's presented in two stark colours – black and red - with both the companies’ logos on the front and a 55DSL graphic on the back.

NEW ERA, a brand famous worldwide for their baseball caps, has also been chosen for a collaboration with 55DSL. They're producing three co-branded caps for us: two with our shield logo embroidery and one in our camouflage. All three carry their trade-mark gold sticker on the peak of each cap. Both collaborations were carefully chosen to highlight our shared brand heritage and values.

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