EF Tester: The Face Of Your Business

Thursday, March 27, 2008

The Face Of Your Business

If a picture is worth a thousand words, then a facial expression is priceless. According to this USA Today article, facial coding is finding its place in the business world. Dating back to the 1960s, facial coding was studied by psychologist Paul Ekman, who found that facial expressions are learned early and universal. To support this, a study published in the February issue of Psychological Science found that students could identify the most successful people when faced with 1,000 photographs of CEOs.

Dan Hill, an expert in facial coding, came to these conclusions after viewing YouTube videos of well-known CEOs:

•Donald Trump was 84% negative, second to Ellison. Hill says he smiles while making negative comments that show disgust, contempt and skepticism.

•Billionaires Bill Gates and Warren Buffett also have a high percentage of positive expressions. Bill Gates had a high percentage of positive expressions, though he displayed "small, weak social smiles and touches of contempt."

•Apple CEO Steve Jobs scored 48% positive and topped all CEOs examined for making no attempt to hide his emotions. Apple employees don't have to guess what this CEO is thinking. "Lots of emoting, enjoyment mingled with frustration," Hill says.

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This is where you come to find exclusive tunes to either blast in the wheels, chill with a shorty or friends, and of course we got smoke tunes. Oh yea, if you want one of the songs below, just email us and we'll email it to you! Enjoy

Crank This Joint:
Gucci Mane - Throw Up

Gucci Mane - Star Status

Relaxation Understanding:
Busta Rhymes Ft Royce Da 5'9 - Freestyle

Nero - From The Galaxy of Andromeda

Two To Beam Up:
Coughee Brothas - Don't Get Me Wrong

Coughee Brothas - We Gettin High

Here are a few terms we actively use in our blog. We want to make sure our readers understand our slang, it just makes the experience more enjoyable.

OD - This term stands for "Over Dose". It means when something is crazy wild in a good way, or too extra in a bad way. Walking down the DC streets wearing Teva sandals, socks, and shorts in the winter time is OD! In the same respect, the new Mercedes Benz C63AMG is OD!

Dope - We use this quite a bit when talking about a product or movie, it's just another word for cool

Crack - Not as controversial as it sounds, we use "crack' to describe something that is just out of this world fresh. We may say something like: That new EF post is CRACK!!

Went In - When a rapper shows extreme lyrical ability in a verse or whole track.

Rastio Lyool - A close friend to the EF family. Originally from Africa Rastio migrated from Jamaica to Brooklyn, NY. He played a large role in the "eh doesn't affect me" movement of the 90's. Rastio is like Tommy off Martin, ya digg.

Fux With It - We use this when referencing something we really like. If your in Stussy or CmonWealth and you see a crack pair of kicks you'd say: "oh these are crack, I fux with them"!

Huff - use this when you talk about something WACK...Like if you see dude rocking some Kool-aid Reeboks, you'd say "damn, his shoe game is HUFF" you can also use the term to describe when you get carried. So if you're talking to a shorty, and you ask for her number, she looks you up and down, blinks 3 times and walks away...you got HUFFED!

Teleport - This converts a person or object into an energy pattern (a process called dematerialization), then "teleports" it to a target, where it is reconverted into matter (rematerialization)...in short it lets you read the full post

Takedownables - This is a new term DCBG created to describe dimes or beautiful women who are simply irresistible, and therefore must be taken down accordingly. Being a takedownable is the ultimate status and compliment, better than winning Ms. Universe or World's Sexiest Woman.

Hope this helps you understand the lingo.

-EF Crew